I just received the following from my 3rd favorite coffee shop. I like their lead “Thoughtful last-minute gifts they’ll love”. Notice there are 2 call to actions: “Send an eGift” and below “check out our quickest option: send an e-gift card in minutes”
The wording used here is a nice, tasteful example of what could be used for an email blast or Facebook post. The timing is perfect for busy professionals coming home from work.